Opening a successful business

Tips For Getting The Most Benefit From Marketing Automation Software

When you purchase marketing automation software, you may be looking forward to it turning prospective customers into ones that are buying your services or products. However, making sure you are taking steps to optimize your system for allowing your automation software to work its magic is extremely important. Check out these tips for helping you get the most benefit from your marketing automation software.

Clean Up Your Existing System

Before you integrate automated marketing software into your business computer system, data cleaning is important. Also, making sure you include data back-up is extremely important. Bear in mind your business more than likely depends on the data you have in your existing system, so preventing its loss is best.

Data cleansing is a good time to make sure your information is up-to-date. Remember your automated marketing software will be taking data from your existing system, so you want it to be updated and fresh. For example, if you have a couple of customers in your system that have not purchased anything in a long time, removing those customers off your email and marketing lists will ensure you do not take up space that could be used for current paying customers.

Making Choices About The Data You Keep

When you keep data that is only relevant to your sales and marketing, your system will run more smoothly. Keeping data in order and simple will make it easier for you to implement your marketing automation software. If you include several customized fields, some that are not used much, you are only clogging up your system synchronization. For example, if you make it a practice to send out birthday greetings to your customers, you should avoid adding that to your automated marketing system because it is not a direct effort to make a sale.

More Than Just System Preparation

Preparing your system for the integration of marketing automation software is the best way to go. Remember your software will allow you to include social media, email and content marketing strategies, so planning ahead for each one is a good idea before you integrate your software. Whether you have a marketing team or you are on your own in a small home business, having a strategic plan in place before you begin automation is the best way to get the most benefit from it.

If you have been thinking about how your business could benefit from marketing automation software, getting started today is the best way to find out. Many reviews are online about various software brands, meaning there are some out there that will work great for helping you make and keep contact with your customers.

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Ensure All Patients Have The Best Experience Possible By Conducting Patient Experience Surveys

If you run a doctor’s office, you want to be sure that the patients who come to your office receive the best service they can at all times. There are many times when people may not feel comfortable reporting poor treatment at the office because they know that the staff has access to their personal information and are fearful the person could do something with that information if they are angered. Consider conducting patient surveys to find out if patients are getting the care they deserve. The following guide walks you through a few things you should know about conducting a patient experience survey.

The Survey Should be Anonymous

When you create a survey for patients to take, it should be anonymous. This allows the patients to feel comfortable to be upfront and honest about their experience because they will not fear that there will be repercussions for their answers. Be sure that the survey states that it is an anonymous survey and that it is being conducted in an effort to improve the overall patient experience within the doctor’s office.

The Survey Should be Secure

After someone takes a survey, it should be placed inside of an envelope and taken to a secure location or placed in some sort of locked box so that only the office manager can read the answers that were given. This ensures that none of the nurses or medical assistants in the office get a chance to read a patient’s survey and retaliate if something negative is written about them.

The Survey Should Include Questions About Every Position in the Office

When you create the survey, make sure that the survey asks questions about every department within the office. You’ll want to find out what kind of experience the patient had in every interaction in the office. Include the reception and billing departments, as well as the nurses and doctors, to ensure everyone is doing their job properly.

The Survey Should Be Done By Every Patient

Make sure that every patient completes the survey. You’ll want to find out if certain patients seem to be discriminated against or are being treated differently than other patients. By having everyone take the survey, you can rest assured that you get a very detailed view of how the overall experience is for patients who come into the office.

If you are worried that you will not ask the right questions, you can hire a company like Opinionmeter to help you create the perfect survey. The company will be able to help you track the results of the surveys as well so that you can get the most benefit from them as possible. If you notice that there are many people who are not satisfied with the way that one or more positions in the office operate, you will know where changes need to be made to improve the overall patient experience.

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Career Choices: 3 Tips For College Students

Your freshman year of college is behind you, and you still aren’t sure what you want to do with your life. While you can generally stick with general ed classes through your freshman year, and sometimes into your sophomore year, you will soon need to decide upon a career path and a major. Otherwise, you may end up stuck with extra years of schooling or a failure to meet graduation requirements. These tips can help you narrow down your options and find a field you will enjoy.

#1: Take an Assessment

This is the single most useful tool in the career choice tool box. The Strong Interest Inventory assessment is a simple process that helps you pinpoint your strongest interests and provides a list of career clusters that pertain to these interests. Not only will this help you find your strong points in terms of interest, this assessment can guide you to career options you may not have known were available or may not have thought about previously. You can take these assessments through a private testing firm, or you can see your school counselor for more information.

#2: Become Familiar With Target Departments

If there is a subject you enjoy and are interested in, but you aren’t sure how it can transfer into a career, speak with the department head or professors in the department. There are often little known career options or options that may not occur to you within a given field. For example, if you’re interested in anthropology, you may not know that many detective forces employ forensic anthropologists, which is a blending of both criminal justice and anthropology fields. A little research can open up a whole new realm of possibilities.

#3: Be Realistic

Finally, be realistic and make a list of your strengths and weaknesses. If there are a few career options you are interested in but they play to your weaknesses, you will need to make the decision early in your college career as to whether you will be able to dedicate the extra time and work to overcome these weaknesses. For example, engineering requires a strong background in math. If you aren’t strong in math, are you willing to put in extra time and energy to work with tutors and do the extra studying? If it is the design aspect that interests you in engineering, perhaps interior design or landscape design will play allow you to do this while playing more to your strengths. Being realistic about your abilities can help you hone in on a career choice that will provide you with the most satisfaction in the long run.

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What Beginners Need To Know About MLM

If you’re new to the concept of MLM it can seem a little confusing. This is a way of generating income residually by building a network of marketers who generate sales income for you. By knowing an overview of the business model you will be able to tailor your own business opportunities to suit your goals.

What is MLM?

MLM, or multi-level marketing, is a form of marketing where you’re able to generate income beyond your own sales. This is done by recruiting other people to market for you and in turn you gain a portion of their sales. The people recruited in turn recruit others, and you gain a portion of the new people’s sales as well. This group of people is known as your downline.

What Multi-level Marketing Can Do For You

Multi-level marketing is a potential powerhouse for residual income. There is no cap on how much residual income you can bring in, because there are no limits to the number of people you can recruit. There are many opportunities available that don’t require you to hold an inventory, which makes this business model incredibly flexible. All you need to do to get started is to pick a direct sales business and get out there.

How To Grow Your Network

The core of MLM requires you to recruit other marketers in order to grow your business. Many turn to their friends or family as their early recruits in order to share their success. However, there are many viable options to grow your network beyond who you know.

You can gain leads to potential recruits by cultivating an online presence. You can do this by creating a blog and social media profiles. You should focus on creating content that addresses concerns and develops authority in your business’ niche. This will naturally attract people to you. As you build relationships with people keep a mental note of any questions and objections they have. Your key to success is how you handle their concerns. You want to make people feel confident in your business.

You can take your networking a step further by attending conferences and networking events. You can also learn more online, at sites like You don’t want to aggressively solicit their joining, as this could alienate your prospects. You should focus on interacting with people who may be interested in your business and focus building trust and rapport with those individuals. Soon, you’ll be having people ask you if they can join.  

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The 7 In Situ Spent Mine Site Environmental Remediation Options

If your company has completed your mining project on public lands, then you are required by the Bureau of Land Managment to remediate the land. Remediation helps to mitigate any damage caused to the natural environment by your mining operation, and it allows the land to heal as time passes.

In the past, remediation was generally accomplished by digging out any areas with contaminated soils and dumping the soil in a remote landfill. Today, there are seven different options your company can utilize for in situ remediation, each removing the need to dig and transport.

These remediation options are:

  1. bioremediation
  2. chemical oxidation
  3. permeable reactive barriers
  4. soil vapor extraction
  5. solidification and stabilization
  6. steam enhanced extraction
  7. thermal desorption 

Here is some information on each of the in situ options that you have to choose from for your mining site’s remediation:


Bioremediation is a process that uses living organisms to remove any contaminates from a mine site. The most common types of bioremediation include:

  • bioleaching
  • bioventing
  • composting
  • phytoremediation

Chemical Oxidation

Chemical oxidation is another process that can be utilized to remediate contaminated soils at spent mine sites. Chemical oxidation is accomplished by injecting chemicals into the soil for the purpose of them reacting chemically with the contaminants present to create new non-toxic substances.

Permeable Reactive Barriers

Permeable reactive barriers are used in groundwater remediation efforts. The permeable barriers are placed on top of the soil and only allow some materials to pass through them, in much the same way as reverse osmosis.

Soil Vapor Extraction

Soil vapor extraction is a remediation process that can be used to remove volatile compounds from unsaturated soils. Water is pumped into the area and the natural evaporative vapor is collected to remove the toxic chemicals.

Solidification and Stabilization

The solidification and stabilization remediation process uses cement to completely seal contaminants away from damaging the environment. Rather than rain leaching out pollutants from the soil, the concrete is impermeable and acts as a permanent barrier. 

Steam Enhanced Extraction

Steam enhanced extraction is a very effective means of remediation for volatile organic compounds in soil. This process injects steam into deep wells on the mine site. The hot fluids are then extracted to remove any contamination present.

Thermal Desorption 

Finally, the remediation process known as thermal desorption is used to eliminate volatile organic compounds as well as organic contaminants. Thermal desorption heats the soil and water to a high temperature and then quickly dries it to destroy any contamination present.

For more information on your environmental remediation options, check out a company like A. G. Wassenaar, Inc.

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The Different Types Of Employment Screening Services You May Encounter

Screening potential employees is a necessary process in today’s business world. Hiring the wrong employee can result in hours of wasted training before finding out that a new hire isn’t honest or reliable. In some cases, not performing the proper screening can lead to hiring a criminal or a drug addict. There are different levels of screening that can be performed. It would be a waste of time and money to perform a government background check and a full drug screen on every single job candidate. The level of employment screening that is undertaken will depend on the business and the type of job that needs to be done. Here are the four most common scenarios for the types of employment screening you may encounter in your job search.

Type 1: Basic screening

Potential candidates should provide references and the dates and job titles should be confirmed by these references. Candidates names will be looked up on the internet to see what kind of social presence they have and if it is appropriate for the company to be associated with. This is the type of screening that is usually associated with entry level jobs, internships, volunteer, and temporary positions.

Type 2: Basic screening plus a background check

This type of screening involves checking references, social media presence, and also having a background check run on the job candidate. This type of screening is important if there are any unexplained gaps in employment of the candidate’s resume. A long period of unemployment can sometimes indicate incarceration. This type of screening is performed by a lot of companies, particularly if they are offering a full-time, long term position.

Type 3: Basic screening, background check, and drug screen

Many companies require a drug screen along with a background check. If employees drive on company time or use a company vehicle, use dangerous equipment, work in a hospital setting or doctor’s office, or work with children or as a teacher, they are often required to drug test for insurance purposes. If they think they have found the perfect candidate, they will request a drug test within 24 hours of offering employment. This way, no illegal drugs will have time to leave the body.

Type 4: Full government background check

This is the most thorough background check that can be performed. If you are applying for a government job or work in a high security area, be prepared to have your background thoroughly researched and vetted. You will be fingerprinted and your information will be run through the federal criminal database.

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